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Graham Macfadyen, Consumer Marketing Director, FT
“The campaign we created with OPC is rooted in empirical research showing that our readers were inclined to think of the FT as one of their most reliable sources of information: one they can confidently turn to when faced with high-consequence decisions; one that will help them navigate defining moments in their lives; and, in contrast to many news media sources, one that is reassuringly free of politically partisan editorial or proprietorial influences.
We are confident that this, along with the craft and consideration OPC put into the work, gives the FT a creative platform that will endure beyond the ebb and flow of the global news agenda and allow us to connect to the human needs of our readers today and for years to come.”
