![](https://cdn.prod.website-files.com/64a5735ed215bb01dee7e382/64a5759716672952d521ac82_648d97dcdfc7f86e44703faa_fentimans%2520soft%2520title.svg)
THE BIG OPPORTUNITY
In a category with everyone fighting to own the same few messages of flavour and indulgence, Fentimans needed to establish itself as not just different, but better.
THE BIG thinking
Focus on a tangible and compelling differentiator - the botanical brewing process - brought to life in a highly tangible and compelling way; the world’s first 7 day advert. Resulted in an 11% uplift in awareness for all adults in targeted North West region (the only brand to grow awareness in the category) and a whopping 26% uplift in the same region for 18-24 yr old target audience.
![](https://cdn.prod.website-files.com/6476467564c6f42d09eaa8de/64af99b6cef54e8ee01babdc_arrow-prev.svg)
PREV
NEXT
![](https://cdn.prod.website-files.com/6476467564c6f42d09eaa8de/64af99b654fb51d9e857a730_arrow-next.svg)