With a small share of a fast-growing category, it was time to launch Fentimans’ first ever Mixers campaign.
THE BIG thinking
In order to cut through the clutter, we shifted from treating the range as an extension of the soft drinks to a unique sub brand with its own creative vehicle, tone and visual world.
Ellie Jones, Senior Brand Manager, Fentimans
“The perfect blend of strategic smarts and creative craft - they’ve breathed new life into our Mixers.”
